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1992-01-11
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CHAPTER I
YOUR FIRST STEPS TO WEALTH
The Mail Order business can make you incredibly rich.
Truly wealthy. Of all businesses, Mail order has perhaps
the highest potential for fast growth. It gives you enor-
mous freedom to devise, create, expand and have a lot of fun
while you're doing it, but let's face it, Mail Order is
work. It is not a magic wand that will make you wealthy
with a quick wave of the hand. Mail Order takes determina-
tion, thought, effort, knowledge and, at times, a spot of
courage.
Determination stands high at the top of that short
list. If you are determined to succeed, really determined,
nothing will stop you. There will be no adversity, no set
back, no adverse criticism that will stop you. You will
succeed. Make up your mind on it before you go any further.
There is no room in this business, or any other for that
matter, for people who believe they will fail - and this,
before they've even started.
Charge up your Determination Battery and before you can
believe it possible, you'll be pushing a lot of money into
your bank account.
Thought is next on the list. Think and then act. The
first is no good without the second. Any successful person
will tell you that thought, followed by action is what
brings success. Thought tells you where and how to act.
It's inevitable that you will make mistakes somewhere
along the line, everyone does, but don't let the thought of
making mistakes or of making a fool of yourself, prevent you
from doing something you really want to do. The old saying
says that you can't bake a cake without breaking eggs, and
the cake we're contemplating baking is huge.
Here's two more old adages:
Look before you leap.
He who hesitates is lost.
Go with the second one. Take a chance. The odds are
that you'll succeed. If you go with the first one and spend
all your time thinking about it, you'll never get anywhere.
When you're faced with a problem, think about it, come to a
decision as quickly as possible, and then act. Right or
wrong.
My old Daddy used to say to me, "The two saddest words
in the English language are -'If only'."
Don't be an 'If only' person.
Lord Byron said, "Tis better to regret the things that
you've done than the things you haven't done."
Next on the list - Knowledge. Knowledge is hard to
come by. You can read and gain a certain amount of knowl-
edge, - I'm trying to pass some of mine on to you, - but
the most valuable knowledge is called Experience and you
will gain it as you go. It's all yours, it's private and
it's like a hoard of gold nuggets. You've earned it, and
try as hard as you might, you can't give it to someone else.
So we come to Effort. Effort means long hours. It means
time spent on the telephone, time spent traveling and in
your case, time spent in front of the computer. It can mean
missing that special movie on television, or that ball game.
It can mean a meeting with a manufacturer instead of a day
at the beach. (It wouldn't be the first time I've managed
to combine those two).
Effort is required, even if it's merely going to the
Post Office to mail out your next batch of letters, but it's
pleasant to know that the returns for that effort can be
very, very satisfying. There's no greater satisfaction than
to open a pile of envelopes and watch the money pile up on
the table.
Finally, Courage. If you are presently employed, it
is wise to maintain that employment until your Mail Order
business is strong enough to fully support you. Even at that
time it takes courage to leave a job at which you may have
worked for many years. There will always be in your mind, or
that of your spouse if you're married, that worrying, lin-
gering doubt as to the wisdom of leaving security. It takes
courage.
To give you a better idea of what it really takes to
become involved, let's take a more detailed look at the
business of Mail Order.